Niyo’s #NiyoTravelBreak Campaign Sends Travel Enthusiasts on Dream Vacations
Bengaluru, 24th December 2024: With the on-going holiday and year-end season, Vinay Bagri, CEO of Niyo, India’s leading travel banking fintech platform initiated #NiyoTravelBreak campaign over LinkedIn, emphasizing the importance of taking a break for travel.
The campaign invited participants to share why they deserved a travel break by liking the campaign LinkedIn post, commenting with #NiyoTravelBreak, and fill out a Google form. In return, Niyo offered to cover flight and visa expenses for selected winners and provide a free Niyo card—a trusted companion for international travellers to save on expenses. Niyo offered destinations like Thailand, Cambodia, Singapore, Laos, Burma, Malaysia, Vietnam, Philippines, Sri Lanka, UAE, Bahrain, Oman, Kuwait, Nepal, Azerbaijan, Uzbekistan, Kazakhstan, Kyrghztan, Maldives, Mauritius.
#NiyoTravelBreak saw an overwhelming response from travel enthusiasts across India. The initiative, aimed at inspiring people to embrace their travel aspirations for 2025, garnered over 1,000 creative and heartfelt entries. Niyo announced five winners: Nirupama Vaylay, Jatin Deewan, Hardik Kumawat, Divjyot Kaur, and Tanishka. These individuals will embark on a dream travel experience to kick off their 2025 with Niyo’s support.
“Customer-centricity drives everything we do at Niyo, from our products to our marketing initiatives. With #NiyoTravelBreak, we aimed to add meaningful value to our customers’ lives instead of investing in traditional ad campaigns,” said Sushanth Ravikumar, SVP and Head of Marketing and Growth at Niyo.
“At Niyo, we believe in going beyond transactions to build genuine connections with our customers. The #NiyoTravelBreak campaign allowed us to celebrate their passion for travel while showcasing our commitment to making global adventures more accessible and rewarding,” said Smriti Advani, VP, Brand Marketing, Niyo.
With a customer base of 1.5 million, Niyo began offering zero-forex markup credit and debit cards in partnership with banks in 2019. Since then, it has expanded to provide insurance, flight and visa bookings, travel services, and outward remittance solutions.
About Niyo:
Niyo is India’s leading banking fintech that has revolutionized “travel banking” for Indians. The company was co-founded by banking veteran Vinay Bagri (currently, CEO) and technology veteran Virender Bisht (currently, CTO) in 2015. Niyo offers zero forex debit and credit cards, which provides the best banking experience and value for international travellers. This unique solution was invented by Niyo in 2015 and has helped over 2 million Indians by saving more upto 5% on their international transactions with Zero Forex offering. In this last Series-C round in 2022, Niyo raised $130 million, which was led by global VC and PE firms, Accel, Lightrock, and Multiples. Its other investors include Prime Venture Partners, Horizons Ventures, Tencent, JS Capital, Social Capital, and Beams Fintech Fund. Niyo operates out of corporate offices in Bengaluru and has a sales presence in more than 20 states and union territories.
Website: https://goniyo.com/
