Škoda Auto India Elevates Digital Strategy, Embarks on New Era of Growth
Mumbai, 2nd April 2024: Škoda Auto India, a pioneering force in the automotive industry, has initiated a transformative phase with the unveiling of its all-new compact SUV. Pushing boundaries in customer engagement, the company has embarked on a comprehensive digital journey, marked by innovative initiatives aimed at enhancing user interaction, customer involvement, and digitalization. This strategic move has not only resulted in significant sales milestones but also brought the brand closer to its valued customers and enthusiasts.
Petr Janeba, Brand Director at Škoda Auto India, expressed enthusiasm for the company’s digital endeavors, stating, “In today’s rapidly evolving digital landscape, it is essential to pioneer new ways of enhancing the customer experience and journey. Our digital strategies are meticulously crafted to ensure that our products and services resonate with our customers and fans, delivered in a language they understand.”
Name Your Škoda Campaign
One such initiative, the ‘Name Your Škoda’ campaign, invited users, customers, and Škoda enthusiasts to propose names for the upcoming compact SUV slated for a 2025 release. The campaign garnered an overwhelming response, with over 1,50,000 name suggestions received to date, including more than 21,000 unique names. True to Škoda’s tradition, the chosen name will adhere to the brand’s naming convention for its SUVs.
24 Hours. 24 Years. 24 March. 2024
Celebrating a significant milestone in its journey, Škoda Auto India marked its 24th year in the country with a special 24-hour online sales event on March 24, 2024. The exclusive digital promotion witnessed a remarkable response, with 709 cars booked within the 24-hour window. This initiative underscores the company’s commitment to making Škoda accessible to all, providing customers with an opportunity to connect with the brand and explore its range of class-leading vehicles.
Škoda Gearheads Membership Program
Introducing the innovative Škoda Gearheads membership program, the company aims to foster a vibrant community of automobile enthusiasts nationwide. Members will enjoy exclusive benefits, including VIP treatment at Škoda events, special offers on car and service products, insider updates, and invitations to exclusive gatherings with industry experts and fellow enthusiasts. All memberships will be issued as dynamic NFTs on the Polygon blockchain, adding a unique digital dimension to the program.
Digital Frontier. Compact SUV.
These digital initiatives come on the heels of Škoda Auto India’s remarkable performance in 2022, during which it achieved record-breaking sales, surpassing the 1 lakh milestone between 2022 and 2023. The buzz generated by these innovations sets the stage for the eagerly anticipated debut of Škoda’s all-new compact SUV in India in the first half of 2025. Built on the MQB-A0-IN platform, the SUV promises versatility, safety, and dynamic performance, reflecting Škoda’s unwavering commitment to delivering exceptional vehicles tailored for the Indian market.
Digitalization Journey
Škoda Auto India’s digital transformation journey began several years ago, marked by the complete digitalization of its showrooms, interactive experiences, and the introduction of the Service CAM initiative in 2023. This forward-thinking approach underscores the company’s dedication to enhancing transparency and enriching the ownership experience for its valued customers.
