TVS Eurogrip drives into Europe with a range of products at EICMA, Milan 2021

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Chennai, 1st December 2021: TVS Srichakra Limited, India’s leading manufacturer & exporter of two and three wheelers tyres, participated in the 2021 edition of the EICMA International Exhibition, held from 23rd to 28th of November in Milan.


The fair welcomed several hundred thousands of participants from the Industry, media and consumers, brought together from all over the globe by the passion for the motorcycling world.


True to its status as a global player in the tyre industry, TVS Eurogrip was one of the few Indian companies partaking in the renowned event with a stand showcasing their state-of-the-art range of two-wheeler tyres under the brands of Eurogrip and TVS Eurogrip.


Speaking on the participation at the EICMA SHOW, P Madhavan, Executive Vice President said, “We are happy to have been part of the EICMA 2021 show this year to display our latest range of two-wheeler tyres, this reinforces Eurogrip’s focus to expand to overseas markets and deliver technologically superior high-performance tyres.”


The company brought to EICMA its latest line-up of products, born from the cooperation between the R&D centres located in Madurai, India and Milan, Italy, and manufactured for European, Asian and Indian Markets.


On prominent display was the “BEE” range of products. Launched in Europe earlier this year, the range has been widely accepted across the countries where it has been launched. With over 40 sizes being introduced, BEE CONNECT is the scooter tyre to fit the myriad of vehicles tirelessly moving through cities and countryside, offering riders durability and dynamic performances to carry them through all their travels.

Next in the BEE family, BEE SPORT and BEE CITY are dedicated to low displacement motorcycles, mopeds and underbones popular in many Asian countries, with a stylish and modern tread design and an attitude to match. We will continue to see additions to the ranges of Bee City and Bee Sport in the coming quarters.

As announced earlier this year, in addition to tyres catering to city and highway riding, the brand is now looking to add products in the ON / OFF experience segment. When riding horizontally is not enough, CLIMBER XC is the tyre to enjoy the off-road verticality of jumps, slopes, rocks, steep hills, river beds, ridges and all the ups and downs of Motocross, Enduro and Trail courses.

As a testament to Eurogrip’s continuous research and investment in products for high performance motorcycles, radial tyres PROTORQ EXTREME and ROADHOUND garnered copious interest from public, traders and racing team members alike, who praised the sporty look and the audacious profile of both products. Further, developmental efforts are on to introduce radial technology vertically across the product portfolio.

When the path mixes asphalt and trail, no tyres are better suited and more reliable than JUMBO GT and JUMBO XT, whose versatility on & off the road coupled with extended durability make them a compelling choice for the most daring riders.

Pushed by the positive feedback of the EICMA visitors and the response to the products, TVS Eurogrip is excited to continue working to develop, test and bring its best-in-class products to markets all over the world, and will soon provide more details on the tyres being launched.