Big FM joins the battle against drought in Maharashtra

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Mumbai, May 22, 2019: Abiding by the motto of purpose-oriented entertainment, 92.7 BIG FM, one of the largest radio networks of India, inspires listeners yet again to tackle issues differently. Taking the practical route of action-led solution rather than shooting complaints at authorities, Mumbai’s number one morning RJ, actor Vrajesh Hirjee joined hands with Udachiwadi, a village participating in Paani Foundation’s Satyamev Jayate Water Cup 2019 competition.  Paani Foundation, founded by Aamir Khan and Kiran Rao, is a non-profit focused on empowering villages to become water-abundant, with the mission of eradicating drought in Maharashtra. Providing a rousing contribution to this cause, BIG FM’s celebrity RJ Vrajesh Hirjee reached out to countless listeners to offer shramadaan. On May 18, 2019 He travelled to Udachiwadi with a team of listeners to help, volunteer and offer Shramadaan (voluntary labour) to build watershed management structures.

In the weeks preceding the May 18 shramadaan effort, Vrajesh has been highlighting the problem of water shortage in the state, along with the help that’s required in these villages, on his show “Mumbai Maska Maar Ke”. Along with engaging listeners and spreading awareness on this matter, he also spoke to renowned actors like Girish Kulkarni, Atul Kulkarni, Jeetendra Joshi among others. As an extension to the radio campaign, RJ Vrajesh, along with 80 listeners, contributed his support and labour to villagers who are battling drought and water shortages. The team contributed its bit in creating watershed management structures that help in rainwater harvesting and added their mite to changing the lives of thousands of people.

Talking about the noble cause and the effort put into it, RJ Vrajesh said, “Water is fast becoming a depleting resource. The day isn’t too far when the water reserves will run dry, as is the case in some parts of the world already. This year, along with 80 listeners, I participated along with the villagers to do Shramdaan towards this revolutionary cause. It’s been something we all feel very proud of. I am grateful to BIG FM and Paani Foundation as they trusted me to spearhead this particular initiative in Udachiwadi village. Being part of a social cause, brings an unparalleled contentment nothing can match up to.”

The radio station along with countless Mumbaikars came forward to support the cause by helping with the physical labour. This was the perfect example where people witnessed unity and strength. This year, nearly 5,000 villages are taking part in the Water Cup, an initiative by Paani Foundation which began on 8th April and will end on 27th May.

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