Pune, 2nd July 2021: Godrej & Boyce, the flagship company of the Godrej Group, in a recent study called the ‘Cocoon Effect on Home and Health Security’ by Godrej Security Solutions, revealed that90.57% people of Pune are concerned about protecting their families and homes from illness or disease. The study further suggests that in today’s times, 52.46% people in this city are likely to purchase health security gadgets like UV cases, sterilisers, etc. as opposed to only 22.95% people, earlier. This indicates the proactivity of Punekars to secure their families and homes from illness and disease during these uncertain times.
While the authorities had instituted lockdowns and social distancing norms to curb the spread of the pandemic, with the gradual relaxation of these norms,people would be required to take charge of their health security. Adopting additional health security measures to eliminate or minimise any exposure to this highly contagious virus while stepping out of home or being at home is imperative.As the country continues to curb cases of COVID and the announcement of corrective and preventive measures by various state governments, Godrej Security Solutions, the provider of home and commercial Security Solutions in India, has released the results of its recent study, the ‘Cocoon Effect on Home and Health Security’.
This data represents a stark contrast to our idea of home safety before the pandemic, when about 43% of Punekars cited health and wellbeing as their priority which now stands at 84.02%. The study also reveals the interpretation of the term ‘safe and sound’ at home, has undergone a significant transformation. Earlier, 84.84% people associated ‘safe and sound’with safety of property and possessions while only 15.16% people associated it with health and wellbeing. However, in today’s context its meaning reversed, with only 12.70% people associating the term with safety of property and possessions while a majority -f 87.30% people associate it with health and wellbeing.
On the research, MehernoshPithawalla, Vice President, Godrej Security Solutions explains that the research was commissioned to assess the impact of the pandemic – as well as subsequent restrictions and lockdown – on Indians’ idea of health safety and security.”There has been a paradigm shift in Indian’s attitude towards health security, which can be attributed to the pandemic. Being ‘safe and sound’ at home no longer refersto peace of mind from protection of property and possessions; it’s more about personal health and wellbeing now. The pandemic has led to a Cocoon Effect among citizens. It has forced them to shift focus and re-evaluate their home and health security preparedness,” he says.
Mehernosh Pithawalla further adds that the research highlights a positive movement from the ‘security deficit of homeowner’s response to these issues.”While an increasing number of people are now looking at securing their families by adopting new age health security gadgets. Earlier, there was a considerable lag between people’s awareness about the importance of safety and security and the purchase of suitable gadgets to ensure the same. The general tendency was to have an outside-in approach to security where a dependence on securing lives was considered the primary responsibility of the government, institutions or resident welfare associations. However, this is changing gradually and in our attempt to highlight India’s ‘security deficit’ we have found that it is now undergoing a stark change as consumers are adopting an inside-out approach by taking charge of their home and health security.”
Godrej Security Solutions estimates the total addressable health and home security market for FY 2021-22 in the country will reach around INR 450 cores with a CAGR of 20%, given the rising adoption rate and demand for home and health security products.