“This Is Psychological Blackmail”: Pune Jeweler Confronts Chilling Ritual Outside Store
Raviwar Peth, 6th July 2025: In a deeply unsettling episode that brings old-world fears into a contemporary setting, Rajesh Doshi, jeweler and owner of the Arham Nath King, was met with a horrifying sight outside his newly relocated showroom in Pune.
Early this morning, just before the store was set to open, staff discovered what appeared to be another disturbing act of black magic. Ashes had been deliberately scattered at the entrance. A coconut wrapped in red cloth was placed prominently, surrounded by other ominous objects. The items bore a striking resemblance to ritualistic practices traditionally associated with dark energies, meant to evoke fear and unease. Shocked onlookers and loyal customers gathered at the scene, stunned that such an incident could occur in the heart of a modern, bustling city in 2025.
“This is the second time I’ve faced something like this,” said Doshi, clearly disturbed as he addressed members of the press. “Earlier, we caught a man on camera doing the same thing. When questioned, he admitted he had used human ashes. He apologised and claimed it would never happen again. I chose to let it go, hoping it was an isolated act. But now, even after trying to start afresh, I am once again confronted by this sinister tactic. It is not just bizarre. It is deeply unsettling.”
For Doshi, this recent episode is not merely an eerie coincidence. He sees it as a deliberate attempt to sabotage and mentally destabilise his growing business. “This is not just about superstition,” he continued. “This is psychological blackmail. It is a direct attack on trust, dignity, and honest entrepreneurship. If this is what success invites in today’s age, then we must all reflect on the direction society is heading in.”
He added that while healthy competition is welcome in any field, acts like these cannot be dismissed or normalised. “Let us compete through creativity, quality, and service. Let us strive to be better. But dragging businesses into the dark with rituals like these is not only unacceptable, it is cowardly,” he said.
Many customers and fellow business owners from the area voiced their support for Doshi and condemned the incident. Several expressed disbelief that such acts could be performed with the intention of harming a respected figure in Pune’s business community. “It is something we see in horror films or folklore. But to find such symbols outside a legitimate jewelry store, in today’s world, is shocking and distressing,” said one customer.
The police have been informed, and a formal complaint has been lodged. An investigation is expected to begin shortly. While the physical remnants of the ritual have been cleared, the psychological impact remains. For Doshi, it is not just about personal safety or business protection. It is about standing up to a mindset that still allows fear, envy, and outdated beliefs to dictate the treatment of successful individuals.
